Services – afutms

Web design & build

Conversion-focused sites designed around what your customer needs to decide, not around a template.

We start with the job the page has to do — book a table, request a quote, buy a product — then design the route to that action. Layout, type, photography and copy are built as one system, then coded to stay fast on a phone in a Belfast lunch queue.

What’s included

Custom responsive design, not a reused theme
Information architecture and page copy structure
Core Web Vitals budget from the first layout
Accessibility pass (colour, focus, headings)
Launch on your domain with SSL

Best fit

Local service businesses, studios and restaurants that need a site which looks expensive and loads immediately.

CMS & WordPress

Own your content. Edit pages, posts, pricing and images without going back to a developer.

The CMS plan is WordPress done properly: a locked-down admin, only the fields you actually use, and a walkthrough so the person who runs the business can publish without breaking the layout. We keep the plugin list short and the backups boring.

What’s included

Best fit

Teams who publish menus, treatments, case studies or news more than once a month.

E-commerce

Secure stores with real inventory, coupons, shipping rules and payment gateways that settle to your bank.

A shop is not a brochure with a cart bolted on. We set up catalogue structure, tax, shipping zones, checkout and the emails customers actually read. Payments go to you — Stripe, PayPal or both — and stock stays in sync so you never sell a sofa you do not have.

What’s included

Best fit

Retailers moving off marketplaces, or studios selling a defined catalogue of goods.

SEO & marketing

Technical SEO, local listings and analytics so the site earns traffic instead of waiting for it.

Every plan includes a technical baseline: titles, schema where it helps, sitemap, redirects and a clean heading structure. On retainers we also look after Google Business Profile, local pages and a monthly note on what moved — not a 40-page PDF nobody reads.

What’s included

On-page titles, headings and internal links
XML sitemap and Search Console setup
Local SEO / Google Business Profile guidance
Analytics with goals that match the business
Monthly reporting on the CMS and shop plans

Best fit

Businesses that already get walk-ins or word of mouth and want search to catch up.

AI-powered features

Assistants, smart search and automated replies wired into the site where they save real hours.

We only add AI where it replaces a repetitive job: answering the same five questions, searching a large catalogue, or drafting a first reply. It sits on your content, with a human fallback, and is quoted as part of the build — not a surprise line item later.

What’s included

Best fit

Clinics, retailers and membership businesses with high enquiry volume and a small team.

Care & hosting

Managed hosting, SSL, backups, updates and uptime monitoring bundled into the monthly plan.

This is the unglamorous half of the utility model. We host the site, renew the certificate, patch the software, take daily backups and watch uptime. When something breaks at 7am, you get a person, not a ticket number.

What’s included

Best fit

Anyone who has been burned by a “cheap host” and a developer who disappeared after launch.

Who we work with

Trades, clinics, hospitality, retail and professional services

If the business lives or dies on a phone call, a booking or a checkout, we already know the pattern. If you need a 40-person brand agency, we will tell you that on the first call.

Restaurants & hospitality

Clinics & dentists

Trades & workshops

Studios & gyms

Independent retail

Professional services